UniExchange is the ultimate campus marketplace designed exclusively for college students to buy, sell, and trade with their peers. Accessible only through a verified college email, the platform cultivates a secure environment for students to exchange everything from textbooks and dorm essentials to clothing and tech.
The primary target audience consists of underclassmen, freshmen and sophomores, who are most likely to browse and purchase. While upperclassmen, juniors and seniors, tend to be the primary sellers.
Adjectives that describe the design choices were friendly, engaing , and inviting.The brand system developed reflect these qualities, ensuring a cohesive presence across the user interface and other brand extensions including stickers and a website landing page.
