Project Overview

Visual Identity for SDSU Open Studios Event

Open Studios is an annual event put on by the School of Art and Design at SDSU. This event displays the great work created by the graduate students and it offers a chance for the public to explore various studios, classrooms and galleries. It appeals to a wide range of individuals in the San Diego area as well as prospective and admitted students of SDSU.

Category:
Print Design
Branding
Class:
Design Studio, Spring 2025
Programs:
Illustrator, Photoshop
Project Approach

Impactful and conceptually driven design crafted to enhance promotional materials

I wanted to capture the experience of stepping into SDSU’s creative spaces, making the event feel immersive, inviting, and accessible. The phrase “Step Inside” is a literal and symbolic invitation—welcoming visitors to explore the studios while reflecting on the creative journeys within the School of Art and Design.

The deliverables for this project included a large scale poster (18 x 24 inches), social media posts, postcard, and way-finding.