Inspired by a love for tea and my cultural roots, I created Alma Buena, a tea company that highlights traditional Mexican flavors. Alma Buena, meaning 'good soul' in Spanish, captures the essence of warmth, balance, and holistic wellness inherent in Mexican herbal remedies. The brand caters to those who appreciate natural self-care and sustainability.
Adjectives that describe the design choices were vibrant, dynamic, and engaging. The brand system embodies these qualities, ensuring cohesiveness among the three packaging designs as well as the brand collateral.
